Ethnic Foodways or Ethnic Globalization Essay

Globalization has indeed been a global osmosis of culture that includes dress habits, language and food habits. The melting pot that is often used as an analogy for globalization best describes what happens when several different cultures meet. Each adds its own flavor to local culture and what results is an amalgam that includes elements from all contributing cultures. Globalization results in the movement of factors of production through capital transfers and labor migration. Migration gives rise to a transfer of cultural elements. What has been seen in the recent past is the fast paced globalization through the multi national firm. In the cultural context, this global mix has been seen in the migration of culture through large clothing chains, retail supermarkets and food products. Phillips (2006) talks of how the increase in labor mobility has helped cuisine and food transfer across borders. In the nineteenth century itself, the movement of indentured labor for work in plantations in the West Indies and the Pacific enabled the movement of food habits from Asia to North America. Even earlier it was African cuisine that had gained a foothold in the US. The multinational food chain now ensures that similar food is available in each of its outlets across the world. MacDonald’s USP is indeed that the Big Mac would taste the same in each of its 25000 locations across the world. However, with this standardization is also the need to cater to local markets and take advantage of the local raw material to satisfy local tastes. Sometimes large multinational food chains have to localize to be able to gain larger market shares and that is the reason. In other cases, local tradition dictates nutrients that restaurants may choose and may avoid. Hence the MacDonald outlet in the Middle East does not serve ham while it avoids beef in India. Therefore one can see that globalization results in a two way exchange of cultures by way of food habits and tastes.

Brief Psychoanalysis of A Perfect Day for Bananafish Essay

J. D. Salinger’s A Perfect Day for Bananafish depicts the psychological struggles of Seymour Glass, a veteran of the Second World War. Through Freudian psychoanalysis, the different aspects of the effects of his war-damaged psyche on his ability to perform in society become clear. There are several instances during which it becomes obvious that Seymour’s superego does not function in the same manner as that of the adults around him. It is also evident that his id is the most dominant force for his unusual behavior, but not by the pleasure principle. Rather, it is the childlike innocence that is the facet of his id that is the primary motivation for him to act the way he does. Finally, in the ending, Seymour’s ego comes to the conclusion that it is simply impossible for him to fit into the materialistic society that has come to be. Thus, it can be seen that the war and the society that Seymour returns to after the war play equally important roles in leading up to his suicide. Seymour’s dysfunctional superego becomes evident during Muriel’s conversation with her mother. The mentions of his actions regarding â€Å"The trees. That business with the window. Those horrible things he said to Granny about her plans for passing away. What he did with all those lovely pictures from Bermuda. † all point to various actions that indicate that Seymour’s sense of right and wrong-which is associated with the superego-does not recognize the distinction between things that are socially acceptable and things that are not. Furthermore, it is also implied that this damage to his psychological state stems from the war, which may be a sign of Post Traumatic Stress Disorder (PTSD). Of course, PTSD was unheard of during this time period, so Seymour remained untreated for it. This defective superego is then unable to contest the id properly. As a result, Seymour’s id is given partial freedom and so he acts childishly, making things up and pointing things out that are considered foolish. One such example is when he asks Sybil whether â€Å"Whirly Wood, Connecticut is anywhere near Whirly Wood, Connecticut. † In fact, the entirety of his interaction with Sybil is an example of the uncontrolled id. Along with his invented bananafish, this serves to illustrate that his innocence is the primary reason for how he acts. However, this leads to an irreconcilable difference between Seymour and the rest of society, as the rest of society is primarily dictated by their superego. This is best portrayed by the events mentioned in passing during Muriel’s conversation with her mother, and the thing he tells the woman in the elevator: â€Å"I see you’re looking at my feet. Whether or not the woman was actually looking at his feet at all is obviously unimportant; the brief exchange between Seymour and the unnamed woman serves to depict the rift between Seymour and the rest of the world. This rift eventually leads Seymour’s ego, which is tasked with the interaction with external stimuli, to the conclusion that he can no longer coexist with the rest of society. As a result, the only course of action that he can see is that of suicide. Thus, both WWII and the materialism of the society left in WWII’s wake are equally responsible for Seymour’s death. Had the war not damaged Seymour’s psyche to the point where his superego could no longer oppose his id, the whole series of events would not have taken place to begin with. Had society not been converted to follow the ideals of materialism, Seymour would not have found that he was unable to fit into society. But because both did what they did, Seymour’s death became an inherent result of the combination of events that culminated here.

Individual report Essay Example | Topics and Well Written Essays - 500 words - 4

Individual report - Essay Example any chooses to pursue one of the two types of the competitive advantage that is either via lower cost than its competitors then it can command greater section of the market and customers. The generic strategy gives a reflection of the choices that can be made by the company regarding the type of the competitive advantage and the scope of the market There are mainly three levels of international strategies that the Xiao mi Company uses namely corporate strategy, functional strategies and even business strategies. All these strategies focus on the international markets where they use cost leadership as the effective market strategies that they can use to explore and acquire greater market niche for their smart phones. The international strategies of the Xiao mi in the essence tries to define the business domain in which the firm can operate through recruiting foreign people, improving the R&D division and even through analysis of the factors that influence strong operation systems (Bruce, 2008). To meet the international standards, it is very important for the Xiao mi Company to answer quite different the many questions that form the major components of the business domain. These divergent answers should reflect the different corporate strengths and weaknesses and even different way that Xiao mi can use to assess different oppor tunities and threats that may be produced by the global economics and even the political environment. This theory tries to explain how Xiao mi can intensify their business activities in the foreign markets. In this set of model Xiao mi first gained a lot of experience from the domestic markets before they decide to move to the international markets to do international businesses of selling the smart phones making a gross sale of about 5 billion. Xiao Mi Company started their foreign operation by forming the agreement with the foreign intermediate or agents who are geographically in close countries to make people be aware of their products

Field Study Essay Example | Topics and Well Written Essays - 750 words

Field Study - Essay Example At the same time, students that have no difficulties with sleep may further illustrate those areas in which behavior patterns might be changed to facilitate adequate sleep. To determine the current state of sleep levels among college students and the contributing causes, I devised a survey intended to explore the issue. Questions on the survey pertaining directly to sleep included ‘how many times do you take a nap each week?’, ‘how long does it usually take you to fall asleep?’, ‘how many times do you wake up during the night?’, ‘why do you wake up during the night?’ and ‘how many hours of sleep do you normally get each night?’ Questions pertaining to causes included ‘do you exercise regularly?’, ‘what do you drink most everyday?’, ‘have you been diagnosed with a sleep disorder?’, ‘what is your number 1 cause of short-term sleeping disorders?’ and ‘how are you treating your sleep disorder?’ The survey was conducted by randomly selecting 15 students between the ages of 18 and 23 (7 boys and 8 girls) from a psychology class wh o volunteered to complete the survey. There were five questions on the survey that related directly to the sleep experienced by the respondent. Five of the respondents said they didn’t nap during the week and none of them said they took four or more naps per week. However, the remaining ten respondents indicated they did nap at least once during the week (4 took one nap per week, 4 took two naps per week and the remaining 2 took three naps per week). Only two of the respondents indicated they fell asleep easily, within the first five minutes of lying down. Five of the respondents said they fell asleep 5-15 minutes after lying down while another three said it took them at least half an hour to go to sleep. The remaining five respondents said it took them more than 30 minutes to get to sleep. Most of the

Psychoanalysis and Family Therapy Essay Example | Topics and Well Written Essays - 2000 words

Psychoanalysis and Family Therapy - Essay Example While psychology may be one of the oldest learned sciences, it remains still one that is shrouded in darkness and mystery. In the past, psychiatry was chiefly being carried out with the help of theories, ideologies and concepts with no idea about their true depth. The evolution of this field led to a world of revolutions and proposals. Some claimed that there is the role of biological factors while others blamed on the environmental factors etc. The complications in the treatment of various mental disorders are still lagging behind due to many reasons. There is still much to be learned about the efficacy of various treatment strategies that have been introduced in the field of psychology. More structured information needs to be made in order to achieve better results (Fonagy, 2004, p. 357). Psychoanalysis has been identified as one of the most efficient method of assessing various personality types and disorders. An invention of Freud, this methodology has been able to provide an alternative to hypnosis, a once very popular method of psyche assessment. Through in depth assessment of the person through verbal and symbolic communications, the psychiatrist is able to identify issues that are affecting the person (Fonagy, 2004, p. 357). â€Å"the deficiencies in our description would probably vanish if we were already in a position to replace the psychological terms with physiological or chemical ones†¦..we may expect [physiology and chemistry] to give the most surprising information and we cannot guess what answers it will return in a few dozen years of questions we have put to it. They may be of a kind that will blow away the whole of our artificial structure of hypothesis.† (Freud, 1920, pp 60). Psychoanalysis has been identified as one of the most effective methods in psychiatric treatments, and has been widely accepted in many health care systems of the world (Hau and Leuzinger- Bohleber, nd, pp 4). Many names have been given to this

Marks & Spencer plc Research Paper Example | Topics and Well Written Essays - 3500 words

Marks & Spencer plc - Research Paper Example The model starts on the premise that an organization is not just Structure, but consists of seven elements: Those seven elements are distinguished in so called hard S's and soft S's. The hard elements (green circles) are feasible and easy to identify. They can be found in strategy statements, corporate plans, organizational charts and other documentations. The four soft S's however, are hardly feasible. They are difficult to describe since capabilities, values and elements of corporate culture are continuously developing and changing. They are highly determined by the people at work in the organization. Therefore it is much more difficult to plan or to influence the characteristics of the soft elements. Although the soft factors are below the surface, they can have a great impact of the hard Structures, Strategies and Systems of the organization. Description(Waterman, R. Jr., Peters, T. and Phillips, J.R. "Structure Is Not Organisation" in Business Horizons, 23,3 June 1980. 14-26.) The Hard S's Strategy Actions a company plans in response to or anticipation of changes in its external environment. Structure Basis for specialization and co-ordination influenced primarily by strategy and by organization size and diversity. Systems Formal and informal procedures that support the strategy and structure. (Systems are more powerful than they are given credit) The Soft S's Style / Culture The culture of the organization, consisting of two components: Organizational Culture: the dominant values and beliefs, and norms, which develop over time and become relatively enduring features of organizational life. Management Style:... The 7-S-Model is better known as McKinsey 7-S. This is because the two persons who developed this model, Tom Peters, and Robert Waterman, have been consultants at McKinsey & Co at that time. They published their 7-S-Model in their article â€Å"Structure Is Not Organization† (1980) and in their books â€Å"The Art of Japanese Management† (1981) and â€Å"In Search of Excellence† (1982).Those seven elements are distinguished in so called hard S’s and soft S’s. The hard elements (green circles) are feasible and easy to identify. They can be found in strategy statements, corporate plans, organizational charts and other documentations.The four soft S’s however, are hardly feasible. They are difficult to describe since capabilities, values, and elements of corporate culture are continuously developing and changing. They are highly determined by the people at work in the organization. Therefore it is much more difficult to plan or to influence the characteristics of the soft elements. Although the soft factors are below the surface, they can have a great impact on the hard Structures, Strategies, and Systems of the organization.Effective organizations achieve a fit between these seven elements. This criterion is the origin of the other name of the model: Diagnostic Model for Organizational Effectiveness. In change processes, many organizations focus their efforts on the hard S’s, Strategy, Structure, and Systems. They care less for the soft S’s, Skills, Staff, Style and Shared Values.

Benchmark progress towards sustainability Article

Benchmark progress towards sustainability - Article Example This can be simply put as the effects of the product to the external environment in its entire lifecycle. The third strategy is clean technology also referred to as cleantech. This involves use of renewable energy like solar, wind and biofuels to avoid over utilization of non renewable natural resources. The fourth and final strategy is existence authenticity. This is about the existence and the strategic plan and vision of the company and its effect on social and environmental problems (Hart, 1997). Sustainability has been built since the shift from coal to oil and from gas to electricity light. Hoffman feels that business in the key to elimination of greenhouse gases. This is through building a reputation for clean companies all over the world, also by anticipation of climatic change regulations and human resource management, reduction of operational costs and also being influential in information on sustainability. Chevron Corporation is one of the biggest energy companies in the world based in California. It operates in over a hundred and eighty countries. Chevron formerly known as SoCal is the second largest oil company in the United States and eleventh in the world. It is based in America and it’s a multinational corporation with its headquarters in San Ramon California. It is involved with gas, oil and geothermal exploration, refining, marketing and generation of power. The company has over 11000 wells of natural gas in the United States. The company manufactures lubricants, petrochemicals, additives and fuels which it also sells in the downstream. It contributes billions of dollars to the US economy (Chesser, 2010). In 2008, Chevron was ranked top among companies in California for sustainability reporting after scoring an A+. This shows that the company has put more efforts in sustainability after a series of scandals and lawsuits

ETHICAL ISSUES PAPER Research Example | Topics and Well Written Essays - 1000 words

ETHICAL ISSUES - Research Paper Example In clinical standard, a consent for surgery had been secured, where it was clearly indicated that the client is to receive local anesthesia only by the nurse anesthetist. During intra-operative period, a mixed-up occurred, where monitored anesthesia had been administered, instead of local one. Expecting the latter, the client came to the hospital alone through his own vehicle. In institutional policy, clients should be admitted for at least a day as part of post-anesthesia monitoring if they received monitored anesthesia. Post-operatively, the client was not admitted, and had no one to drive for him home. A nurse became aware of inconsistency with type of anesthesia indicated in consent form from the inducted one. The surgical team and nurse manager were informed of such mistakes, and the event was duly documented. Despite hospital protocols, the physician refused admittance for an outpatient procedure, leaving receiving nurses with no option but to look for a driver to bring the sai d client home. Clearly, a number of clinical and ethical discrepancies can be observed. For one, the anesthesia indicated in the consent form had not been followed during actual surgery, giving undue risk to client who had no companion to drive him home during monitored anesthesia care. Another thing is the adamant refusal of the physician to admit the client overnight, despite the institutional policy to do so with such anesthetic category. Lastly, giving the burden of managing the aftermath of the error to nurse, conflicts the organizational accountability that all members of surgical team are obligated to resolve existing discrepancies during and after clinical service delivery. The breach in consent form could have been prevented according to benchmarks indicated for surgical safety. A known surgical checklist divides the universal protocol in three sections: â€Å"sign-in, time-out, (and) sign-out.† In all parts, every opportunity is given to review pertinent things, fro m preparation of equipments, to detailed data in consent form, and relevant information on correct patient, surgical site, and procedure. Unfortunately, time-out process was disregarded, where the pause indicated to ascertain whether pre-operative details are followed and concerns with actual operation are addressed had been foregone (â€Å"Theatre,† 2008). Through this, induction of wrong anesthetic technique, then, could have been avoided. The ethical parameters in consent form were neglected. More than legal safeguard, this represents professional respect for clients’ autonomic right to participate with clinical decision-making process. As emphasized by White and Baldwin (2003, p.762), informed consent should be specifically denote the â€Å"anesthetic techniques...which had been discussed and agreed by the patient.† As observed in the situation, patient autonomy is breached with the procedural error, and ethical dilemma begins. This is even compounded by ref usal of providing physician to admit the patient. The danger of monitored anesthesia induction ranges from respiratory depression to neurological dysfunction resulting to trauma (Bhananker, Posner, Cheney, Caplan, Lee, & Domino, 2006). As such, the practitioner is fully aware of client’

The Mystery of the Mayan Decline Essay Example for Free

The Mystery of the Mayan Decline Essay Can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization. It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found. Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? Considered the â€Å"Mummy’s Curse,† a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb. The monumental size and complexity of can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization. It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found. Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? Considered the â€Å"Mummy’s Curse,† a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb. The monumental size and complexity of can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization. It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found. Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? Considered the â€Å"Mummy’s Curse,† a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb. The monumental size and complexity of can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization. It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found. Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? Considered the â€Å"Mummy’s Curse,† a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb. The monumental size and complexity of can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization. It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found. Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? Considered the â€Å"Mummy’s Curse,† a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb. The monumental size and complexity of can say for certain what happened to the Mayan people, but theories abound and include varied possible alternatives to explain the abrupt and mysterious disappearance of the Mayan civilization. It is believed that Queen Hatshepsut dressed as a man to gain support of the Egyptians. After her death, her successor removed as many remnants of her rule as possible. Although a pharaoh, her mummified remains and tomb have never been conclusively found. Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? Considered the â€Å"Mummy’s Curse,† a series of unexplainable, unfortunate, or tragic events that happened to the people who were present at the opening of Tutankhamen’s tomb. The monumental size and complexity of

Role of the RAF in second world war Essay Example for Free

Role of the RAF in second world war Essay You ask, What is our policy? I will say; It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us: to wage war against a monstrous tyranny, never surpassed in the dark lamentable catalogue of human crime. That is our policy. You ask, What is our aim? I can answer with one word: Victory victory at all costs, victory in spite of all terror, victory however long and hard the road may be; for without victory there is no survival. 1 The Allied air forces based in Great Britain had numerous tactical advantages over the Luftwaffe. These included the use of anti-aircraft guns, the home field advantage, preference in mission profiles, slight technological superiority, and the use of land-based radar. Ground-based anti-aircraft fire from friendly allied units provided support for allied fighter and caused another threat for Luftwaffe bombers. A statement issued by the Air Ministry on September 15, 1940 stated that four enemy aircraft were shot down by anti-aircraft fire by 2000 hours. 2 Friendly anti-aircraft units provided an extra threat for the Luftwaffe, gave direct assistance to the Royal Air Force and were a psychological disadvantage for the Luftwaffe. When Allied fighter pilots were shot down during air battles, they had the ability to either eject or crash in friendly territory where local residents were willing to help the pilots return to action; Luftwaffe pilots who were shot down were most likely done flying for the duration of the war. In August of 1940, the ratio of destroyed planes to pilots reported Missing in Action was 49. 14:1. The same ratio for the Luftwaffe during August of 1940 was 1:1. 39. 3 This is the combat equivalent to home field advantage. The Allied pilots were familiar with the terrain, cities and countryside so that if they were forced to bail out, the chances of them returning to combat were much higher than Luftwaffe pilots. The Luftwaffe had to worry about one more problem that was hardly bothering allied air forces. The high Luftwaffe casualties in comparison to allied forces were a large advantage for the Royal Air Force and its allies. The only objective for scrambled Allied fighter pilots was to intercept inbound Luftwaffe air raids while the Luftwaffe fighters had to stay with the bombers to provide escort. This gave the Allied fighters much more freedom in terms of the engagement and allowed the Royal Air Force to dictate the engagement. The Luftwaffe fighter pilots were bound by a number of other similar problems also. For example, a dogfight uses a lot of fuel as fighters raise their speeds, roll, and climb. Fuel was something that the Luftwaffe fighter aircraft simply did not have enough of as they had to fly to Britain, engage the Royal Air Force (RAF) aircraft and still reserve enough fuel for the flight home, keeping in mind running out of fuel would result in the Luftwaffe pilots being captured as they would be over British soil if they were to eject. The RAF did not have this problem because they could return to their airfield as soon as they reached bingo fuel (the state at which there is only enough fuel to return to base with a small reserve to orbit). This gave the Allies a significant tactical advantage; they forced the Luftwaffe to react to their actions as soon as they reacted initially with a scramble. There is no armed force that wants to react to another and the Luftwaffe was no exception. This is simply because it gives the other armed force a tactical advantage. The Royal Air Force and her allies also had a slight performance advantage over the Luftwaffe on an objective to objective basis. There are two major classifications of fixed-wing combat aircraft: the fighter and the bomber. Due to the differences between the classes, which are caused by their role, some aircraft are better at specific targets than others. This was no exception during World War II or the Battle of Britain. During the Battle of Britain, Hurricanes, for the most part, were tasked to intercept the inbound bombers. The Hurricane was a very efficient design for intercepting bombers as it sacrificed speed for heavier armaments. 4 The Hawker Hurricane MkIs maximum speed of 521 km/h was enough to intercept any bomber in the Luftwaffes inventory, the fastest of which being the Junker Ju88A/D/H/S/T and the Dornier Do215 which both reached speeds of 470 km/h. The Hawker Hurricane also had eight . 303 machine guns that were beneficial for tearing up Luftwaffe bombers. 5 However, because very few bombers can hold defend themselves against a fighter, they are usually escorted by fighter aircraft. In the case of the Battle of Britain, it was usually the dangerous Messerschmitt Me109 that performed the role of sortie escort. Unlike the Hawker Hurricane, the Me109E1 was a fighter aircraft, designed to kill other fighter aircraft. This meant that it had a faster maximum speed of 560 km/h, which was more than enough to engage the Hurricane. 6 To counter this threat, the Royal Air Force deployed the Supermarine Spitfire. The early Supermarine Spitfire Mk1 was the Royal Air Forces answer to the Messerschmitt Me109. With a maximum airspeed of 594 km/h, the Spitfire Mk1 had a slight speed advantage of approximately 34 km/h. 7 In terms of weaponry, the Spitfire Mk1 had eight . 303 machine guns (which is equivalent to 7. 6962mm) compared to the Me109Es two 7. 92mm machine guns and two 20mm cannons; However, Me109 pilots did not have to worry about fire convergence for their 7. 92mm guns as they were located in the upper fuselage8. The largest advantage the Spitfires and Hurricanes had was that they simply out-turned Luftwaffe fighters. According to Douglas Bader, a Group Captain in the Royal Air Force, the Spitfire and the Hurricane both had smaller turning radiuses than the Luftwaffe fighters did9. Therefore, in order to keep out of an enemy gun sight, RAF pilots simply had to turn hard. If the Luftwaffe pilots tried to follow, the RAF pilot would be behind them after a couple of full turns. In March 1942, the Luftwaffe began flying the Focke-Wulf FW190 which did have significant performance advantages over the Spitfire Mk1 and Hurricane; However the Royal Air Force quickly answered by creating Supermarine Spitfire IXA which was the equivalent to the FW190i. The only other aircraft that outperformed the Royal Aircraft fighters was the Messerschmitt Me262; however it was introduced too late in the campaign to make a significant difference. 10 These performance advantages allowed the Royal Air Force to control the engagement and forced the Luftwaffe to react. One advantage that can not be overlooked in any war or conflict, World War II being no exception, is the element of training soldiers have been given. The Allies recognised this and created the British Commonwealth Air Training Program (BCATP). The British Commonwealth Air Training Program was under the control of the Royal Canadian Air Force (RCAF) and was a huge Canadian contribution to World War II and the Battle of Britain. Costing Canada $2 billion11 it trained 50,000 pilots, 25,000 navigators and 57,000 other aircrew members12. After the creation of the British Commonwealth Air Training Program, Royal Air Force pilots had a significant training advantage over the Luftwaffe pilots. The most significant advantage the Royal Air Force had was their Early Warning capabilities. The Royal Air Force made use of radar. Invented by Robert Watson-Watt, it allowed the Royal Air Force to find the speed and vector of inbound air raids by bouncing radio waves off airborne objects. 13 With a chain of radar stations along the southeast portion of England,14 it was very difficult, if possible at all, for the Luftwaffe to enter British airspace without being met by Royal Air Force fighter aircraft. This allowed the pilots in the Royal Air Force to stay in the air longer because they no longer had to hunt for the Luftwaffe aircraft; 15 they were given specific bearings based on intelligence gathered from the radar stations. This also made a reduction in Combat Air Patrols (CAP) possible because the RAF knew when and where the Luftwaffe bombers were. This allowed readiness to be increased as planes could wait as long as necessary at an airfield with a full loadout and full of fuel until it was most efficient to attack the inbound raid. The most important advantage of radar was depriving the Luftwaffe of the element of surprise, always a very important aspect of war. With the Luftwaffe lacking the element of surprise, yet another tactical advantage was handed to the Royal Air Force. The Luftwaffe had to fight the Battle of Britain with many disadvantages. These disadvantages included the Royal Air Forces training, the Royal Air Forces performance advantages, and having to fight away from home on another countrys ground. All of these factors led to the Luftwaffes defeat during the Battle of Britain, which ended officially on October 31, 1940. 16 However, combat has its price. Mary Kay Ash was correct in saying, People fail forward to success. 17 Endnotes18man, 1 Sir Winston Churchill (1874-1965), 1940 during his first address as the Prime Minister of Britain.2 Battle of Britain, www. spartacus. schoolnet. co. uk/2WWbritainB. htm, May 29, 2004. 3 Truman, C. , The Battle of Britain, www. historylearningsite. co. uk/battle_of_britain_statistics. htm, May 25, 2004. 4 Harrison, Nigel Jackson. Andy, The Battle of Britain, www. battle-of-britain. com, May 25, 2004. 5 Chris Chant, Aircraft of WWII (Etobicoke, Ontario: Prospero Books, 1999), p. 110, 161, 197. 6 Ibid. p. 299 7 Ibid. p. 222 8 Ibid. 9 Battle of Britain, www. spartacus. schoolnet. co. uk/2WWbritainB. htm, May 29, 2004.i After the war, the Royal Air Force released the Supermarine Spitfire MkIXB which was superior to the Focke-Wulf FW190. 10 Battle of Britain, www. spartacus. schoolnet. co. uk/2WWbritainB. htm, May 29, 2004. 11 Bolotta ,Angelo et al. Canada: Face of a Nation (Toronto: Gage Educational Publishing Company, 2000) p. 167 12 Ibid. 13 Truman, C. , Radar and the Battle of Britain, www. historylearningsite. co. uk/radar_and_the_battle_of_britain. htm. 14 Ibid. 15 Ibid. 16 DeltaWeb International, www. raf. mod. uk/bob1940/bobhome.html, April 16, 2004. 17. The Quotations Page, www. quotationspage. com, May 29, 2004. Bibliography 1. Bracken, Robert. Spitfire II. Erin, Ontario: Boston Mills Press, 1999. 2. Chant, Chris. Aircraft of WWII. Etobicoke, Ontario: Prospero Books, 1999. 3. Delta Web International Ltd. www. raf. mod. uk/bob1940/bobhome. html, April 16, 2004. 4. Gurney, Gene, Major, USAF. The War in the Air. New York: Bonanza, 1962. 5. Harrison, Nigel Jackson, Andy. www. battle-of-britain. com, May 24, 2004. 6. Imperial War Museum. www. iwm.org. uk/online/battleofbritain/intro. April 20, 2004. 7. Meyer, Corky. The Best WWII Fighter. Flight Journal, August 2003, p. 27-36. 8. Moncur, Michael et al. The Quotations Page, www. quotationspage. com, May 30, 2004. 9. Simkin, John. The Battle of Britain, www. spartacus. schoolnet. co. uk/2WWbritainB. htm, May 29, 2004. 10. Truman. www. historylearningsite. co. uk/radar_and_the_battle_of_britain. htm, May24, 2004. 11. Truman, C. www. historylearningsite. co. uk/battle_of_britain_statistics. htm, May 24, 2004.

Operations and strategies of Bell Canada Enterprises

Operations and strategies of Bell Canada Enterprises BCE Inc. is Canadas largest telecommunications company for almost 25 years. It is established by Charles Fleefore Sise in 1880. This company provides wireline voice, wireless communications services, Internet access, data services and video services to residential and business customers. It headquartered in Quebec, Canada and employed 50,102 people. The subsidiaries included Bell Aliant, Northwestel, Telebec, and Northern Tel. (Company Profile, 2009) BCE Inc. operates in three segments: Bell Wireline, Bell Wireless and Bell Aliant. Bell Wireline provides telephone services mainly in Ontario and Quebec. They are included local telephone, long distance, internet access and information and communications technology (ICT) solutions and other communications services. Bell Wireless provides wireless voice and data communications products and services across Canada. Bell Aliant provides local telephone, long distance, Internet, data, video, wireless and other ICT services for customers in Canadas Atlantic Provinces, and in rural areas of Ontario and Quebec. BCE also provide telephone service to the customers in Alberta and British Columbia throung its Bell West unit and northern territories through Northwestel (Company, 2009). BCE provides high-speed Internet services to more than two million customers in Canada under the Bell Internet brand through digital subscriber line (DSL) technology. The company set a clear goal for themselves- for Bell to be recognized by customers as Canadas leading communications company and instituted a strategy to deliver a dramatically better customer experience, while attaining a competitive and cost -efficient operation structure. (Annual Report, 2009) Current Business Current Products, Services and Operations Bell Canada Enterprises (BCE, Bell) is the largest communications company in Canada providing a number of different services to people all across the country. BCE has three main segments in operation Bell Wireline, Bell Wireless, and Bell Aliant providing different services to people to make their life easier and more efficient. Bell provides wireline voice and wireless communications services, internet access, data services and video services to residential, business and wholesale customers (Reuters, n.d). The company has a number of other interests which include CTVglobalmedia incorporated, Skyterra Communications inc. and entities that operate the Montreal Canadians and the Bell Centre in Montreal. The company recently acquired The Source Electronics and the remaining part of Virgin Mobile Canada (Reuters, n.d). Bell continues to be an ever growing company that continues to lead the way in the field of communications in Canada by continuing to expand its products and services. Bell Wireline provides telephone, data and other communication services to residential and business customers in Ontario and Quebec but also offers services to businesses in Alberta and British Columbia. With the sale of local telephone, and long distance services under the Bell Home phone brand with internet service under the Ball Internet brand. The company also provides home television service to its customers under the Bell TV brand. Bell provides all necessary wireline services for any business or resident that decides to go with the company (Reuters, n.d). Bell Wireless provides wireless voice and mobile communication products to residents and businesses across Canada. With the sales of cell phone services being the biggest part of this segment of the company through the operations of Bell Mobility and Virgin Mobile Canada, along with wireless product sales from The Source (Reuters, n.d). BCE currently owns approximately 44.1% of Bell Aliant a segment of the company that provides local telephone, long distance, Internet, data, video, wireless, information technology (IT) services and products and other ICT services to residential and business customers in Canadas Atlantic provinces (Reuters, n.d). The company competes with a number of other providers to deliver services to Eastern Canada as it continues to grow the brand throughout Canada. Current Sales and Marketing Strategies Marketing, is a branch of the business where the company generates interest within the general public of their product. This area of business hooks, and latches on to the customers with the purpose of making the consumer a customer for life. Marketing is a vital component of the company and it is one of the main reasons companies can grow and expand. Bell Canada Enterprises owning one of Canadas largest telecommunications provider; competing with Rogers needs to have great marketing ploys to attract and keep customers. With the introduction of the internet companies are able to target a broad number of people with cost effective methods. A few examples of ways consumers are targeted over the internet are E-mail marketing, search engine marketing, online campaigns, online media planning placement and social media optimization. To keep customers another cost effective technique is mobile marketing. Everyone uses e-mail communication which is slowly edging out the pre-historic snail-mail (reference of using postal service). The e-mail is a great tool because it requires no cost to send; the message is sent instantaneously; and users can always keep their sent mail to refer back to. This provides company with a great way of communicating with current and potential customers. Bell Canada uses this to sell its product by e-mailing current customers on new products being offered, and emailing consumers on new products and promotions. It allows Bell to reach a mass amount of people without exercising major costs. Search engine marketing is another way a lot of companies advertise. Everyone who owns or has access to a computer uses a search engine at least once a day. This makes placing ads on these search engines a great opportunity to generate public interest and attract consumers. Placing ads on search engines can be expensive but the exposure the ads gain provides a good cost to benefit ratio. Bell also contacts consumers via telephone (home-phone). They use call-centers to call house-holds and market their products. Telemarketing however annoying it may seem when getting a call during dinner time is proven effective. With the recent boost in cellular usage a less annoying but as effective way to reach customers is via SMS messaging. SMS messaging is cheaper, because it cuts the costs of employing call centers . However the SMS can only be delivered to already existing customers. Which does not get the company new customers but it does help them promote packages and products. Social media presents a huge marketing opportunity for firms. Bell Canada uses this as aan opportunity to garner public attention of their products by having their own Facebook page. Also they run ads on facebook to broadcast themselves to the young and old who use facebook. Social media is not just limited to Faceook and MySpace it also includes Youtube. Youtube allows Bell to run ads for free; it is the single most cost effective way for Bell to gain consumer exposure of its products. It is limited to whoever searches for Bell on Youtube but the fact that its free to upload videos makes the cost to benefit ratio very appealing. Bell just doesnt post commercials on Youtube it also advertises on Youtube as-well. Marketing has evolved over the years. In the past it was just running ads on t.v, telemarketing, banners and flyers that got the job done. Today the internet has put those archaic methods to a limited use. Bell has changed its marketing techniques with the time and uses the internet to its full marketing potential. Current Finance and Accounting Strategies The management of BCE Inc. established a system of internal controls to assure the accuracy and completion in all material respects of the financial statements and the assets are properly accounted for and safeguarded. This is supported by an internal audit group that reports to the Audit Committee, and includes communication with employees about policies for ethical business conduct (Annual Report, 2009). The process of reporting financial statements is under the supervision of the President and Chief Executive Officer and the Executive Vice-President and Chief Financial Officer of BCE to provide assurance regarding the reliability and the accordance with generally accepted accounting principles for internal and external purposes. External auditing companies such as Deloitte Touche LLP, Independent Registered Chartered Accountants, have audited the accompanying consolidated balance sheets, and the related consolidated statements of operations, comprehensive income, deficit and cash flows. They also conducted their audits in accordance with Canadian generally accepted auditing standards and the standards of the Public Company Accounting Oversight Board. The audits include examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation (Annual Report, 2009). Overall, BCE has effective internal control over financial reporting. Current Technological Strategy BCE is the largest communications entity in Canada, providing nationwide, reliable networking services to businesses and residents. To achieve this status, BCE has continued to push forward with leading edge technological advancements and strategies, covering a whole spectrum of services available, such as high speed and wireless internet communication, satellite television and local and long distance calling. A fundamental business step in attaining a successful company is first having a solid information and communications technology (ICT) strategy (BCE, 2010). Bell Canada Enterprise base their ICT strategies on being able to support government and enterprise establishments. They develop their products on connecting businesses to other businesses as well as customers. BCE also continues to upgrade internally, by investing 10% of their revenue into resources and development, to further their own effectiveness as well as recruit top talent to the company. They invest another roughly 3 billion dollars annually into their network, operating and business support systems. Another area incorporated in the technological strategy is Bell Canada Enterprise regularly works together with other leading technological companies to co-construct more innovative technologies which strengthen services the company provides, as well as increase productivity within. All enterprises today must be environmentally aware and continue to implement green issues in their technological strategy. Bell Canada Enterprise now bill customers through the internet, and by doing so they have eliminated 16.6 million pieces of paper and 468 metric tons of greenhouse gas emissions, values that continue to grow. BCE also donates one dollar to the Nature Conservancy of Canada for every new client registration (BCE, 2006). Bell Canada Enterprise continues to grow, helping businesses nation wide, and by upgrading their own resources, they are further capable of providing the services they offer. The next direction the company is beginning to take is investing and developing VoIP (voice over internet protocol), which is far from the final frontier of communication that BCE will develop and provide to the ever-growing business world. Bell Canada Enterprises Five Year Projections Heading into the future Bell Canada Enterprises wants to continue to be the largest communications provider in Canada. In order to accomplish this, a five part imperative strategy has been put into place that will help maximize subscribers and revenue while improving on the reliable, consistent services that are already being offered to its customers. The five parts of this strategy include: Improving customer service, Accelerate wireless, leverage wireline momentum, invest in broadband networks and services, and achieve a competitive cost structure. Improving customer service is BCEs top priority as in order for the company to remain competitive, delivering excellent reliable customer service is must. That is why the company is executing programs such as Same Day Next Day service which enables the company to try and fix any problems with its wireless or wired service from its office first. If that fails they will send someone to the location within 24 hours to solve the problem. The better training of call centre, field service and channel teams enables them to be more efficient when dealing with customers and help provide the customer with the answer they are looking for. Accelerating wireless is another top priority as there is expected to be a continued grow in data usage. That is why the company is investing heavily into state-of-the-art broadband networks, devices and services that can provide the fastest service offered on the market. This provides the leverage the company needs to attract businesses and residents to its services allowing the company to expand. However, speed and reliability dont provide all the necessary leverage as to achieve maximize subscribers and revenue the company must offer competitive prices. This is done by building the most cost-effective company possible and maximizing efficiency and productivity of everything that is done within the company. Corporate Strategies Globalization and Adaptation In todays business market, globalization is essential for an enterprise. For a company to turn maximum profit, it must be able to reach and appeal to a number of different clientele, as well as exchange resources and technology. As the top communications provider across Canada, there are few areas nationally that are not covered by BCE thus, BCE has currently begun to touch other areas of the world. Bell Canada Enterprise has grown to become the monopolistic communications provider throughout Canada by continuing to buy resource technology from smaller companies such as Northern Telecom, and joint-fund more research together (Canadian Journal of Communication, 1993). Through this purchasing of technology from other companies, or of the companies themselves as a whole (the purchasing of Virgin Mobile), then applying these resources and ideas within their own networks, BCE has been able to adapt to changes in technologies as they are discovered. As smart technology has been released by companies such as Apple and R.I.M, Bell has been able to make these phones compatible on their wireless and mobile networks. They have also continued to keep up with the television business, making their Bell Direct TV satellite frequency serviceable to advancements in high definition televisions. Building off the their ability to reach most of the nation through television, Bell Canada turned their eyes off of Canada, and to the entire world during the recent 2010 Winter Olympics and Paralympic Games. Bell retained the exclusive rights to be the partner of the Vancouver Olympics, built the network which broadcast every telecast of the games, making Bell the sole providers of every Olympic image seen on televisions throughout the world (Bell Canada Enterprise, 2010). Having completed projects and adapting to these changes, Bell can only continue to prepare to make new technologies compatible on their networks, and build off their success in delivering television signals to the entire world. With the demand for entertainment and convenience constantly growing in the economy, Bell will continue to globalize, in order to stay ahead of the game. Corporate Responsibility Adaptation and Projection Corporate responsibility have been a central element of Bells operation since the companys founding 130 years ago, and it remains a primary commitment of every member of the Bell Canada Enterprise team today (Corporate, 2009). Bell uses a diversity strategy to maintain a high standard of corporate responsibility. They comply with the employment equity requirements to aim for the four federally designated groups in recruiting, retaining and promoting (See Fig 1- Senior Management Positions BCE). The four federally designed group included women, visible minorities, aboriginals and people with disabilities. For the seventh consecutive year, BCE received a perfect 10/10 rating from Governance Metrics International in its 2009 global corporate governance study (Corporate, 2009) All employees must review the BCE Code of Business Conduct regularly and complete an online training course to ensure that they understand the contents. Moreover, BCE require all directors, officers and vice-presidents to declare annually that they obey principle and rules of the conduct code and support the standards (Corporate, 2009). Their objective for 2010 is to remain a leader in corporate governance and ethical business conduct by maintain best practices, transparency and accountability to their stake holders (Corporate, 2009) BCE is a very responsible and active company by making a significant investment in the local communities. Through the annual program of Walk for Kids Help Phone, they have raised more than $18 million in eight years. This funding are used for providing service, information and counseling to young people. In addition, employees and retirees collect school supplies for kids in need through the program of Backpacks for Kids. Since 2004, this program has contributed more than 17,000 backpacks to schools and community. In 2009, Bell Canada and Bell Aliant together contributed more $13 million in charitable donations. Employees and pensioners committed more than $2.1 million in charitable gifts and logged nearly 43,000 hours of volunteer time (Corporate, 2009). Their 2010 objective is to contribute to the well-being of society through their community investment programs. Business Strategies Technological Projection and Adaptation As technology continues to advance, BCE must continue to keep up with these developments to entice customers to their market. With demand for specific products changing day to day, Bell strives to stay the principal communications enterprise in Canada. Bell has recently released that they will be changing their internet service to the new Fiber to the Node-based (FTTN) broadband internet service, to provide a next generation internet experience. The fiber is driven to a node roughly 3,000 feet near the location, then a copper-based VDSL2 connection is used to connect the internet service to a customer. This idea will differ from the current fiber broadband service, in which the fiber is carried to the side of the customers home (Bell Sympatico, 2010). Bell currently runs on a 3G wireless network, but with the growing technology, BCE is upgrading to a HSPA (High Speed Packet Access) network, which will set the foundation for their eventual upgrade to the faster 4G LTE wireless network. The 4G network is the future of broadband mobile data speeds and multimedia for personal devices (BCE, 2010). Human Resources Projections and Adaptations Bell Canada Enterprise governs its business by putting into place strong policies and systems to guide the activities of the company in the right direction. This has been done by making sure that everyone within the company from the lowest level to the highest one maintains their ethical standards and practices while continuing to exceed the requirements and expectations of the public and the shareholders. This high standard is not limited to the employees of the company, but is also upheld for the people that do business with the company. The company seeks quality products and services from its suppliers while expecting them to act responsibly within the marketplace while also respecting the environment. The demand for high standards and the implementing of strong policies and practices has allowed the company to continue to grow through the years and will help lead the company into the future. Even with this high standard the company has maintained that a successful company is one when the employees are happy with where they work. Believing that work shouldnt just be a place to go every day but be more of a place you want to go and be actively involved in. This is done by creating a dynamic working environment by encouraging its employees to never stop learning and engaging in the decision making of the company. This creates a sense of company pride that is expected to show through in all work that is produced by the company whether it is with helping a customer to the improvement of broadband service. In doing this the company has scored a perfect 10/10 from rating agency GovernanceMetrics International in the global corporate governance study. Bell has also been a leading company in diversifying the work place with Bell Aliant leading the way in this department. With the hiring of a diverse workforce Bell Canada Enterprises has been able to connect to Canadas multi- cultural society. This has lead to Bell Aliant being recognized as one of Canadas Best Diversity Employers in 2009, as part of the Canadas Top 100 Employers project. Marketing and Advertising Projections and Adaptations As we have discussed earlier marketing is a key component of a companies growth. Bell Canada Enterprises which faces fierce competition from the likes of Rogers Communications, so it needs to keep energizing old and potential customers. In Chapter ____ we talked about current and sales marketing strategies. These strategies were mainly related to the internet and social media advertising. This trend will definitely continue in the future. The advertisement of future products and plans will greatly be induced in social media outlets. Companies are quickly realising the amount of useful information sites such as Facebook have. Facebook and Myspace as well as other social media sites contain a host of information on the users likes and dislikes; tastes in fashion, technology, and food. People on these sites often posts problems they are having with current corporations dealings. If one reads BCEs Facebook page it is full of complaints that current customers have with the companys telecommunications branch. Now this may seem like terrible a terrible publicity but one must consider that the only people who go on Bell Mobilitys Facebook page are current users. So this helps Bell realize what its doing wrong and fix it. BCE and other companies use crawlers to gather information from peoples profiles. They then use this information to send personalized ad campaigns to the consumer. SWOT Analysis Strengths One of BCEs biggest strength is the fact that it is already established itself as a major name in the telecommunications market. It is no up-start company vying for notoriety. Just about every Canadian citizen knows that Bell Canada is a telecommunications company. It is second largest in terms of subscribers for wireless operations and owns a majority of the network access lines in major residential areas. It is one of the nations leading digital television providers with 1.8 million subscribers. The number of internet subscribers are 2.1 million which is the most of any company. Bell holds a chokehold in telecommunications coverage in Toronto and Montreal which are major populous areas. BCE also owns a 44.2% stake in Bell Aliant which is the major telecommunications provider in Atlantic Canada. According to industry analysts, total wireless subscribers in Canada are supposed to increase to by 6million users by 2013. Overall the branding of BCE and its longevity thus far will keep B CE in a prominent position in the telecommunications market. Weaknesses We discussed how Bell is a major force in the Canadian telecommunications market which is also its biggest weakness. The figure of a growth of 6 million represents a total 29.5million people on cell phones by 2013. Canada only has a population of 33.3 million; this is not enough for major growth to occur within the company. Also the companys wireline segment has decreased. This accounts for about 55.8% of the companys revenue. If this segment decreases then profits will conversely decrease in the future. Opportunities BCE has invested its money in promising areas in order to capitalize on future opportunities. These future opportunities include in the broadband high-speed internet market which is rampantly growing. It is increasing rollout of its FTTN and pans to add a HPSA network alongside EVDO. The DTV market is also growing and Bell is already a strong player in this market. BCE owns a 100% stake in Virgin mobile expanding its coverage beyond Canada. It has also bought out the retailer The Source which sells electronic goods with over 750 high traffic locations across Canada. Threats BCE faces threats from all aspects of its business environment. Notable threats are from Rogers wireless and TELUS for wireless services and internet. Industry Analysis The wireless telecommunication industry is defined as an industry is including cellular (mobile) phones, pagers and any other wireless or cellular telecommunication service. Revenues are based on payments to operators of all of these services for subscriptions and usage (Industry, 2009). The Canadian telecommunication is an increasing industry with total revenue of $14.8 billion and a compound annual growth rate of 11.3% during 2005 to 2009 (See Fig 2). In addition, it generated a total economic value the total value of direct GDP contribution, output multiplier and consumer surplus of $39 billion for the Canadian economy (Industry, 2009). This is a very intensely competing industry due to the low level of service differentiation. Companies are competing each other through brand awareness, functionality and value pricing to attract more customers. Competition will increase as a result of new technologies and services in the future. Competition will also increase to the extent that n ew firms enter the market if additional radio spectrum is made available for commercial wireless services (Industry, 2009). The market will become more intense as it approaches higher saturation. Three leading companies in this industry are Rogers Communication, BCE Inc., and TELUS Corporation. Rogers accounts 37.2% and BCE Inc accounts 30.6% share of the market (Industry, 2009). Based on the financial ratios in 2009, BCE Inc. did not have great financial situation when compared to Rogers and TELUS. From the Fig 5 on Appendix A, Bell had pretty low profitability ratios, which means investors did not earn as much money in comparison with Rogers and TELUS. In addition, Bell had the lowest return of assets ratio among the two top competitors means that it earned less money per dollar of assets. Consequently, Bell did not utilize its assets to net income as effectively as its competitors. However, Bell had well control on its costs in the industry. It was able to convert its sales into actual profit effectively. Based on current ratio, Bell was unable to pay off its obligation on time. A current ratio with 0.69 means that for every dollar of current liability, Bell only had $0.69 of current assets (FP Infomart, 2009). In another word, Bell did not have the ability to turn its product into cash more easily. When compared with the industry, Bell had weak and unstable financial situation. The Price/Earnings ratio indicates that Bells shares were selling at a price that was 12.25 times its earnings per share. The P/E ratio is lower than the industry ratio, means that the investors are paying less for each unit of net income. However, Bell had a higher dividend yield than its competitors and the industry. Generally, big figures of dividend yield will attract more investors to invest in a company. Therefore, Bell has more investors than Rogers and TELUS, which means more capital, will be brought into the company and result higher revenue.

The Hot Zone :: essays research papers

Gripping Reality There are many challenges, and day-to-day obstacles that may challenge ones comfort zone. Not often can you find a book that challenges that zone. Richard Preston writes a gripping novel, The Hot Zone, about the deadly Ebola virus. Through gripping detail and realism, Preston accomplishes informing the reader, and challenges the comfort zone, about the Ebola virus between 1967 and 1993. Throughout this 26-year time period, several people became infected with Ebola. Preston first introduces a French man, Charles Monet. Monet had a submissive personality, and only seemed to connect with women. Following a climbing trip from Mount Elgon with one of his mistresses, Monet came down with a headache, and died. However a headache was not the only symptoms Monet had. â€Å"He leans over head on his knees, and brings up an incredible quality of blood from his stomach and spills it onto the floor. With a gasping groan, he falls unconscious. Then comes a sound like a bed sheet being torn in half, which is the sound for his bowls opening and venting blood†(23). As if this wasn’t a horrifying experience for a man to go through, this was not the beginning, nor the end to this virus. Fighting her way to the top, Lt. Col. Nancy Jaax, worked as a Biosafety Level 4 veterinary pathologist. As Level 4 pathologist, Jaax wore a space-type suit, and worked with extremely lethal airborne viruses. The space suit is the only thing that keeps Jaax safe from these deadly viruses. During the dissection of an Ebola infested monkey, the unthinkable happens. â€Å"She glanced down. Her glove. It was drenched in blood, Ebola blood, but now she saw the hole. It was a rip across the palm of the outer glove on her right hand†(87). The reader, and probably even Lt. Col. Nancy Jaax knows the painful, and grotesque death that will soon follow. Preston goes into great detail on each case, causing the reader to cringe at the reality that these cases happened to real people. Even amid today’s technology and medical advances things such as: â€Å"He coughs a deep cough and regurgitates something into the bag†¦ his lips are smeared with something slippery and red, mixed with black specks, as if he has been chewing coffee grounds†(17).

Tom Clancy Essay -- essays research papers

Tom Clancy, born in Baltimore, Maryland, in 1947, was the son of a mail carrier and a credit employee. He graduated from Loyola College in Baltimore in 1969. After marrying Wanda Thomas, an insurance agency manager, Clancy became an insurance agent. Later, in 1973, he joined the O.F. Bowen Agency in Owings, Maryland. He became an owner there in 1980. Although he was very interested in the military, his poor eyesight made him ineligible for a military career. However, he kept his interest and researched various aspects of the armed forces and military technology. In the late 1970’s he formed ideas for several novels which were later written in the 1980’s. Clancy wrote in his spare time, while still working to raise a family. In 1984 the Naval Institute Press, a noncommercial publisher, published his first novel, The Hunt for Red October. This book was noticed by President Reagan, who praised the book and helped boost it to bestseller lists. Clancy continued to use plots based on political issues of the world. All of his novels were on bestseller lists. Clear and Present Danger sold more copies than any other novel that was published in the 1980’s. Clancy has been called the creator of the "techno-thriller" genre. He uses extremely detailed descriptions of military technology and weapons to create realism. Occasionally, his descriptions, which were derived from declassified information and interviews, were so accurate that military officials disapproved of...

Ethical Theories Essay

A virtue is a trait of a certain person that is valued as being good from a particular point of view and answers the question of what actions are moral and what are not. Also, morality is the basis of being ethically correct and good. There had been several different ethical theories that exist in the society and each having different standards or basis for morality. One of the well known theories in the contemporary time in the field is virtue ethics which is one of the 3 major normative ethics approaches.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Virtue ethics originated in the ancient Greek times that takes inspiration from the works of the Greek philosopher, Aristotle while other theories in virtue ethics also incorporate elements from the works of Hume, Plato, Aquinas and as well as Nietzsche. Basically, virtue ethics gives importance on the character of a person.   Thus, it is the character of a person that is the key element and the basis of being good or morally correct rather than laws/rules or even the consequences or outcome brought about by a particular action.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to virtue ethics, we should look at the character of a person rather than his or her duties and actions. It is how one can be better person that is given emphasis rather than the right thing to do. It is easy to live a virtuous life according to Aristotle and that the main reason for those who do so is to be happy. Thus, a virtuous life gives happiness which is the main or ultimate goal of every human being according to virtue ethics.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to become a better person, virtue ethics suggest that one must practice virtuous acts on a regular basis. These acts will eventually become habitual and thus, making the habit of doing such acts as a natural day to day activity which in the long run, will make the person a better being. Thus, the ultimate aim of the particular person is to make people happy. Virtue ethics suggests that a person living a virtuous life will eventually do virtuous things not only to be happy but as well as to make people happy which in turn will be their main objective and goal in life of a virtues person.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Virtue ethics also assumes that all humans have capacities that are inherited and that, as stated earlier, actions that could improve these capacities are considered as ethical and those that hinder the improvement of these capacities are not, that is, if an action is able to develop the potential of the particular person, it is the morally right thing to do and otherwise, morally wrong. These, inherited potentials, according to ethical theories are wisdom and intelligence and so, in order to live a virtues life, we must be able to develop our wisdom and intelligence. Thus, rather than trying to define goodness or righteousness, improving one’s character is given the importance and is the basis of ethically good actions and is virtue ethics’ central theme.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     By giving emphasis on the person’s being rather than actions, virtue ethics aims to achieve something that is genuinely wanted by the person rather than focusing on the incoherent ideas about the after-life which are found to be arguable. It is said that virtue ethics is applicable to all, can easily be understood and fits into both dos and don’ts of philosophies and as well as religion. Therefore, it is like a combination of both religion and philosophy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Every ethical theory suggests standards of morality and according to virtue ethics, right actions are the results of being a moral person. It is by becoming a moral person that we will eventually know what actions are righteous from what are wrong and thus, we flourished as human beings. Virtue ethics also suggests that virtue is an important and admirable human characteristic just as courage and kindness. Virtue ethics also suggests that a good society is a result and accomplishments of virtuous people in that particular community. Thus, it can be said the virtue ethics is far more different than other ethical theories present such as Consequentialism that focuses on the results of a certain actions or Deontology that focuses on certain rules and duties of every individual as set by the society. Consequentialism would ask what actions will bring the most benefit and the least harm to the persons that are involved and will be affected by the action. On the other hand, Deontology will ask what actions are approved by the society and that are accordance to the moral rules or laws as dictated by the society or culture. Still, as mentioned earlier, virtue ethics does not focus on the action itself or on the result of that action or even in the set of rules that are present in the society but rather, on the character of the person involved in making the decision. By evaluating the points of these ethical theories, it can be said that all have their own strength and as well as weak points when it comes to decision making and one cannot be considered as superior to the other. Still, taking either side will also be dependent on the points of view of the person making the decision.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One problem with virtue ethics is that it is mostly not applicable or of little help to persons who are facing dilemma. The same thing also goes for Consequentialism and Deontology.   If for example, you can save a friend by lying to a certain person or group, would lying be the action by a virtuous man or is it considered as a simple lie that a virtuous man should avoid? In this case, it can be said that virtue ethics cannot be applied and does not help the person in making a decision.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another problem faced by virtue ethics is that it cannot justify a certain problem for doing so would require a basis of what is moral. In this case, the decision on which virtues are considered morally correct and which are not are has to be made which is definitely a hard thing to do. Thus justifying certain actions based on what virtues are moral and what are not are still a big question.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the other hand, it can also be said that the one of the distinct strength of virtue ethics is that it gives emphasis on the connection between our characters and our acts. It also views our character as whole and unified rather than treating each as isolated when it comes to making ethical decisions. Thus, a person’s virtue is considered as a totality and not as fragment of different aspects and that one character/trait is not isolated from the other. Thus, virtue ethics looks at the individual, something that most ethical theories fail to do.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is no absolute theory that exists in which all will agree that it is definitely the right standard of living a virtuous life. Thus, every theory has its own critique and opponents. This is because of the difference in the experiences, knowledge and points of view of every individual, being unique in different ways. Thus, an ultimate theory can never really exist. The actions that must be taken by every individual defends on both his or her experiences and values together with the situation at hand and no theory will be able to solely suggest what ought to be and not be done. Therefore, decision making is not just a matter of theories and principles but of experiences, knowledge of the situation and of the people involved and the complete being of a person making the decision. Reference Stanford Encyclopedia of Philosophy. (2000). Virtue Ethics. Retrieved April 28, 2008   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   from http://plato.stanford.edu/entries/ethics-virtue/#3

Developing Effective Communication in Health

In this assignment I will be going to explain the factors which can impact upon effective communication and interpersonal interaction and discuss the importance of communication in a  health  and social care settings. Communication is a process that involves the exchange of information, thoughts, ideas and emotions. There are many ways of communicating and this can be done verbally and non-verbally. We have many reasons of communicating with each other, and these are to express ourselves as well as to pass on information and knowledge. Effective communication involves verbal and non-verbal interaction.In a health and social care setting, one to one communication is very important. This simply means two people have a conversation without any other person joining in. This would be used in many health care settings such as doctor consultations, child and social worker meetings. Often times, these conversations will be about personal things such as illness or a difficult home life, b ut it could also be something as simple as a doctor talking to a colleague. The doctor will build a relationship with his patient; the patient will trust him and will feel like she’s in safe hands.When you start a conversation with someone you don’t know well, you should always try to create the right kind of feeling. It is important to create a positive emotional atmosphere before you go on to discuss complicated issues or give people information. Someone with a disability may need a particular language and a way for him to communicate, for example if the person is deaf he could use Signing. Signing is an effective way of communicating the deaf and hard of hearing. It's effective because signing is the main way to communicate with the deaf and can sometimes be the only way of communicating with a certain deaf person.Therefore signing would be used in any setting where needed. Informal communications builds relationships among staff members and service users, and face -to-face interaction is the primary way people communicate informally. Communication we all use it day to day, we talk and interact with people around us. Communication is really important because that’s how we send messages to each other and different people. There are two different ways of communicating which are verbal and non-verbal. Effective communication in he health and social care setting is very important as it allows the health care worker to perform their role effectively, allowing them to work alongside their colleagues whilst developing supportive ties with the users of the service who come from different types of backgrounds, cultures/ and religion. People with communication disabilities are at risk of not being able to communicate effectively with their health care professionals and this could have an impact directly on their health. Good communication is the foundation to successful relationship i. e. patient and carer, either through verbal or non verbal com munication.Non verbal communication is a  form  of interpersonal interaction by gesticulating and eye movements. Non verbal communication skills (Body Language) improve relationships by helping to accurately read people's emotions they are feeling, creating trust and responding to non verbal clues to show that you understand notice and care what the patient is saying. Effective communication between colleagues is very important in a health and social care context. Respect and trust should be shown throughout communication with your colleagues otherwise this can affect the way you speak to others such as service users.Formal communication would usually be used in communicating with colleagues, but sometimes informal may be appropriate. It can be used within meetings or speaking one to one with each other. Communication is so important within colleagues so it has to be done properly and effectively. It's important because colleagues need to communicate with each other for such thi ngs like passing on vital information. Someone with a disability may need a particular language and a way for him to communicate, for example if the person is deaf he could use Signing. Signing is an effective way of communicating the deaf and hard of hearing.It's effective because signing is the main way to communicate with the deaf and can sometimes be the only way of communicating with a certain deaf person. Therefore signing would be used in any setting where needed. You would use effective formal communication in an interview. You will need to talk clearly and using formal English. This will make you seem more professional a doctor will use effective formal communication when talking to a service user, by doing this the service user will feel comfortable and confident that the doctor knows what he’s doing.

Mikes Bikes Marketing Plan Essay

Executive summary: M3p bikes corporation is a bicycle manufacturing company that provides products and services to the local community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers through a variety of retailers & wholesalers including bike shops, sport shops & discount stores. The main idea of the strategy is to take the middle route in regards to marketing, operations & finance. This way, we would not be lagging in any sector, and thus no other firm can take advantage of us in any sector. By marketing sure we have reputable investments in advertisement, public relations, distribution and etc, we would be able to watch the market and pounce on opportunities that may rise, while not worrying about all of our other sectors of business, that s for the very early rollovers (The introduction of mountain bike). For the next coming years we will be introducing another 2 different types of bikes, Road bike, & youth bike. Each of the 2 bikes will have its own  strategy. Our road bike product strategy will be based on high pricing, lower volume and that for the reason Road bike segment are not sensitive to price as other segments some will pay up to 2500$ for the right bike, all what customers care about in this segment is the Quality of the bike. We will not be focusing too much on advertising since this segment focus more on the advice of a sales assistance, word of mouth & Friends past experience. The youth bike segment product strategy will be based on low price, higher volume. Product has to be durable, but also relatively inexpensive while having the best image on the block. Youth Bike segment is very large, the demand for a product is determined by many factors in addition to the product attributes. These also include a focus on Advertising and distribution. All we want to make sure is that we are not lagging extremely behind in any sector, but at the same time not spread our money out in too many sectors without a focus. While maintaining a small balance, we will spend the majority of our funds in a sector such quality, so that we know that we have a great competitive edge in one area. Thus, we will be able to focus our products, lines of bikes, marketing around that one area to reduce dispersed expense. Over all, our team will do well in the industry. We will be able to maintain high sales and revenue that kept our management and staff motivated. Teamwork and morale in our firm is outstanding and we will be giving shareholders and a customer continues support. Our company is operating in a western capitalist economy with a population of approximately 15 million people. Customers are having high income and want from a particular bike to suit their individual needs. Market is separated into the three sections. The low cost Youth Bike, mid-range Mountain Bike and the high end Road bikes. Due to the very competitive market, government is regulating and prohibiting competition from other countries. Only local manufactures are able to produce, at the beginning just Mountain Bike segment, later on the rest two also. Consumers are not limited to a single market, many of them will be  purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors. Every segment has different expectations most important things are design or style and technical specification. All products are sensitive because of life cycle and therefore needs to be modified through the years. Demand for the product is determined by many factors, like pricing, quality, advertising and distribution.   Consumers are able to choose to buy from three categories of retailers. Bike shops, sports stores and discount stores. Proportion is different for every bike. Every retailer is different with some specifications. Everything has to be combine, all the customers, retailers but also production needs. The better we could deal with this problem, the more successful the M3P bikes could be. Distribution is specific because the number of channels will decide to stock the products or not. It depends on the retail price, margin, unit sales history and also extra support.   Media are also playing very crucial role. There are 3 basic choices to advertising a product and public relations campaigns. There are television, internet and magazines.   Advertising is about raising product awareness level by running advertising campaigns. Every kind of advertising is sensible on different things. More money we are able to afford more multiple media are reach effectively. In the case of public relations, some products are more sensitive and some less. It also very important step to brand advertising. Having high brand awareness makes consumers more aware of company and more likely to buy their product. Maintaining a constant expand of branding is important in a process of gaining a loyal customer. Swot Strengths: – Ability to maintain the middle route – creating a well known international brand. – predict and utilize different advertising tools to create good product awareness. – Very efficient with our product output. – forecast sales extremely accurately – Producing high products on an affordable level – we are revolve around making sure we are not lagging behind in any major sector of our business so that other firms would be able to take advantage of us. Weakness – very high expenses on advertising and promotion, distribution & quality – Limited budgets Opportunities – opportunities lie within the branding bracket – continue to create a brand that is well known for quality and price. – continue to grow rapidly as a competitive force within the cycling industry. – Following the best distribution channels for every bike. – Following the safe side trying our best for not putting any debts, so we keep in control of our expenses for a certain point. Threats – threats come from our main competitors. – must continue to compete with the firms in price, quality & distribution. Vision: M3p bikes are dedicated to providing quality products and services to our valued customers at affordable prices. Mission statement: Provide quality and affordable products, Put customers first, Increase profits, m3p bikes is a manufacturer committed to make FUN affordable for everyone. We are committed to not only the sport of cycling, but the Joy that a long ride bike can bring. We spark healthy living family bonds in our community by having the most affordable prices and ensuring top-notch customer satisfaction. We make certain that everyone who buys one of our cycles also receives a basic safety guide. Above all else we here at m3p bikes believe in good, clean active fun. Values: Focus on customers, Social responsibility, Integrity, Teamwork, Opportunity and issue analysis * Mantain a brand that is well known for quality and price: M3p Bikes has the increasingly developed infrastructure for bicycles. * Rapidly grown as a competitive force within the cycling industry: While the bicycle industry is affected to some degree by the circular nature of the economy, bicycle and accessory sales never fall completely flat since there are many people that ride bikes regardless if it is economic boom or bust. * Competitors: There are another 6 companies competing the market with M3p Bikes. Key of success: * Reliability. * Convenience. * Unbeatable selection of quality. * Outstanding customer service. Critical Issues: M3p Bikes is still in the speculative stages as a start-up organization. The critical issues that it faces are: * The need to take a conservative approach to expansion. Expansion must not occur for the sake of growth in itself, but should occur because the customers will be better served. * Continue to build brand awareness, driving customers to M3p Bikes. * Maintain good relationships with suppliers. Goals & objectives Goals are the milestones by which achievement of the purpose statement are measured. The Goals also represent the vision for the company system in the future. In order to implement the purpose of the M3p Bikes Plan, the following goals are/will be established: 1. Mantain the high quality of sales and services that M3p Bikes is known for. 2. Maintain a financially healthy business and validate the trust and advocacy of other people in support of this business purchase. 3. Develop bicyclist safety Achieve monthly and yearly sales better than the previous year under the former owner. Focus marketing on our high quality to maintain current growth in sales and service revenue. General information about, Segmentation, targeting, strategies & marketing mix: Marketing Strategy * Promotional campaign: M3P Bikes will be visible at the two major industry trade shows. 75% of the retail bicycle shops attend at least one trade show a year. The shows provide retailers an opportunity to view upcoming products and chat with representatives from the companies as well place pre-season orders. This  campaign will also encourage retailers to stock and promote our bikes. We will provide them a small percentage of profit for that. Extra support is useful to achieve short term boost in distribution coverage as our product is new in market. We are offering discounts, brochures, trials to attract customers. Target market Bikes are such kind of transport system that can be used by all kind of people. we got 3 different kinds of bikes. In 1st year we are only focusing on mountain bikes. After 2 or 3 years of our company we are going to launch bikes in the market such as, Road bikes and Youth bikes. We have different target markets for these different kinds of bikes.

Radio Music Essay

Music, I can say, has played an important role to the lives of every human. It has been a source of inspiration and leisure on past times. When you celebrate, music never gets lost and when you need to be calmed, music is also relaxing. As the years pass, along with it are the changes in trend. Characteristics of radio music by then are different of the radio music we have today. Several genres of music flourished from 1950s to 1960s. The birth of Rock and Roll is also dated back significantly in the 1950s. Right now, there is a question asked whether or not people would still listen to the radio despite of the latest gadgets for music are on hand. Listening to the radios are threatened by the latest technology including iPods and mp3 players. Aside from the radio, music is also presented by music channels in the television where music videos are accompanying the song. Radio is the major source of entertainment for the Americans having almost every household own at least one radio. 93% of the Americans owned a radio during that time. It was in the year 1954 that a rock and roll song landed the hit charts. Rock and Roll was a product of several genres including indigenous American jazz, rhythm and blues, swing, and the gospel style. Its roots trace back to the black culture of that moment (Faculty). Another music that was played on the radios is called â€Å"covers† (Faculty). Covering Family Name 2 takes place when a person or a group records again a song that was already recorded by another individual or group. This term’s roots dates back in the year 1966 (Online Etymology Dictionary). Songs back then that were originally sung by black artists were being asked to be covered by white artists. There were a lot of advantages that a â€Å"cover† has. First, they can outsell the original version due to having greater resources and second, the quality of the sound is much better than that of the original version. Rock and Roll had more specific genres which include Rock-a-Billy, Doo Wop, and the â€Å"West Coast† sound. â€Å"Rockabilly† was a mixture of rhythm and blues and country music. The â€Å"Doo Wop sound† traces its origins in the urban North. It has been fondly called and described as 1950s’ â€Å"street corner† music. Under Doo Wop are the characteristics of using â€Å"nonsense syllables† as background rhythm, having emphasis on its harmony, and a different range of voices or parts. Came 1960s and a new kind of rock and roll emerged called â€Å"California Sound. † California is the place where it first started. Rock and roll’s decline happened in the later part of 1950s since companies started to promote â€Å"teen idols. † The themes of their songs are mostly about love (Faculty). Some of the famous and promising artists during this time are the following: Dean Martin, Patti Page, Chuck Berry, Little Richard, Eddie Cochran, Carl Perkins, Elvis Presley- Don’t Be Cruel, Jailhouse Rock and many others, Arthur â€Å"Big Boy† Crudup, â€Å"Big Mama† Thornton, Hank Williams, Sr. , Buddy Holly and the Crickets, Every Brothers- Bye Bye Love, Roy Orbison, Ricky Nelson, The Marcels- Blue Moon, The Diamonds, Little Eva- Locomotion, The Shirelles- Will You Still Love Me Tomorrow? , Neil Sedaka- Breaking Up is Hard to Do, and Paul Anka with his song Diana (Faculty). Family Name 3 At the present, since whatever the trend in America is being adopted by other countries, there are 17 formats that are now playing and being listened to. Ranking from the first, the following are Country, News/ talk/ information, Adult Contemporary, Pop Contemporary Hit Radio, Classic Rock, Rhythmic Contemporary Hit Radio, Urban Contemporary, Urban Adult Contemporary, Oldies, Hot Adult Contemporary, Mexican Regional, Contemporary Christian, All Sports, Alternative, Classic Hits, Classical, and Talk/ Personality (Radio Today). From Rock and Roll, it can be seen from the above information that the taste of music listeners have shifted to many other kinds. In my own observation, today’s folks are getting more acquainted with music that have lively danceable beats but not necessarily with high notes. A lot of the radio stations would play Pop, R&B and Hiphop. The young is the targeted market of these radio stations. Leading artists of today include Beyonce Knowles, Neyo, Chris Brown, Rihanna, Akon, Taylor Swift and many others who have hit the charts just like those mentioned artists in the year 1950s and 1960s. Works Cited â€Å"Cover. † Online Etymology Dictionary. 5 May 2009. < http://www. etymonline. com/index. php? l=c&p=28/> â€Å"The Rise of Rock ‘n Roll. † Faculty. 5 May 2009. < http://faculty. smu. edu/dsimon/Change-Music. html/> â€Å"Radio Today. † Arbitron. 5 May 2009. < http://www. arbitron. com/downloads/radiotoday07. pdf/>

Prevent hospital-acquired Methicillin-Resistant Staphylococcus Aureus Dissertation

Prevent hospital-acquired Methicillin-Resistant Staphylococcus Aureus (MRSA) - Dissertation Example In this study a specific number of variables are studied. The data used in the quantitative research are based on various measurements with the help of structured and validated data collection instruments. Quantitative study aims at identifying the statistical relationship between variables. This type of study is focused on a narrow lens and tailored for testing specific hypotheses. Statistical reporting with correlations, mean comparison and relying on statistical findings is the crux of quantitative research (Qualitative versus quantitative research, n.d.). The process of qualitative research is dedicated towards exploring issues, understanding the phenomenon of the topic of research. Subsequently it aims at answering questions. The process of qualitative approach occurs in an everyday basis and takes place in and around every workplaces and study environment. For executing qualitative research, the approaches that are utilized are mainly analysis of unstructured data which include s open ended survey questions, literature reviews, audio recordings and searching of web pages and databases (What is qualitative research, n.d.). Among them literature review is an indispensable part in research and in nursing research it is of high importance. Importance of literature review in nursing research A literature review can be referred to as a critical summary of research on a topic. It concentrates on the ways in which the researchers address a topic. Literature review is a critical summary addressing various useful approaches of research. Literature review occurs in two preliminary parts . The first part is in devising a search strategy and secondly identification of various kinds of resources that will suit the information required for addressing the research question. Secondary sources are mainly preferred which include books, reference books, journals, conference papers , government publications and so on(Performing a Literature Review, n.d.). In nursing, research carries much significance. In the recent years a majority part of them is reflected towards the changing perception of the nurse’s education. With research initiation the nurses have become more prone to research and have found out ways in the improving the quality care provided to the patients. From the studies of Hungler in 1997, research allows the nurses in questioning their practice finding answers and thus applying them in their respective areas. Literature review acts a way for making the current study into the context of what is known previously. From that the decisions associated with the particular type of tool application for the best outcome of the patients is known (The Importance of Research to Nursing, 2012). So in this paper the importance of literature review lies in the fact that they will be able to help us in exploring the ways of treating HA- MRSA and find out the most effective and optimal ways of reducing the spread of HA-MRSA. Critical Literature Revie w From the studies of Kyale in 1995 for the selection of proper methodology things like the role of validity, reliability and generalizability are questioned. Within the study of naturalistic dimension the the philosophy of reality validating knowledge has been generally eliminated. There has been a generation of confusion regarding the association of rationalistic as well as naturalistic